EU packaging regulation – what is new?
What is the new EU packaging regulation (PPWR). And why do you have to worry about that?
The EU has introduced a new Packaging and Packaging Waste Regulation (PPWR), which will gradually reshape how packaging is designed, used and documented across Europe.
The purpose is to reduce packaging waste, improve recyclability, increase reuse, and create more harmonised packaging rules across the EU market.
The implementation will take place in phases. The first requirements begin to apply from August 2026, with additional obligations introduced in the years ahead.
For companies placing products on the market, packaging compliance is becoming increasingly important.
What does the new packaging regulation mean?
The new regulation introduces changes across several key areas of packaging.
Recyclable packaging
Packaging must increasingly be recyclable in practice. Not only in theory.
This places stronger focus on material choices, packaging construction and supporting documentation.
Reduced packaging waste
Packaging should use no more material than necessary and avoid unnecessary empty space.
Recycled content
Certain packaging formats will face stronger requirements regarding the use of recycled materials.
Reuse systems
Some sectors will see increasing focus on reusable packaging solutions and refill systems as alternatives to single-use packaging.
Harmonised labelling
Packaging labelling across the EU will become more standardised to support clearer sorting and consumer understanding.
Material restrictions
Requirements regarding certain substances and chemicals used in packaging are tightening.
Branded and customised packaging
For some branded or logo-customised solutions, packaging responsibilities may increase depending on how products are placed on the market and local regulatory setup.
This makes reliable supplier data and packaging documentation increasingly important.
In short
Packaging will need to become smarter, simpler, more transparent, and better documented.
Why is this relevant now?
Although some of the larger changes will be introduced over time, the first requirements begin to apply from August 2026.
For many businesses, this means packaging decisions made today should already have future requirements in mind.
Why supplier choice matters more than ever
As packaging requirements become more advanced, supplier transparency and documentation quality are becoming increasingly valuable.
Businesses may need stronger insight into areas such as:
✔️ Packaging material composition
✔️ Packaging weights and specifications
✔️ Recyclability-related data
✔️ Supporting documentation
✔️ Alignment between packaging claims and actual materials
Without this, packaging compliance becomes more difficult and time-consuming.
For some branded or customised solutions, responsibilities may also increase depending on the market setup.
Why does Metz place strong focus on packaging compliance?
At Metz, we recognise that packaging is no longer only about protecting a product or supporting presentation.
It is becoming a regulated business area requiring legal awareness, technical understanding and reliable data.
That is why we work proactively with packaging compliance throughout our sourcing and product processes.
How does Metz work with packaging compliance?
Our approach includes:
Verification of supplier data
We collect and assess relevant packaging specifications and material information.
Review of packaging formats
We evaluate packaging solutions in relation to recyclability, efficiency and future market expectations.
Supplier collaboration
We work closely with suppliers to improve documentation quality and packaging solutions over time.
Monitoring legislation
We continuously follow implementation of the new EU packaging rules.
How does this create value for you as a customer?
Our approach is designed to reduce complexity and create practical value.
This means that you:
Receive packaging solutions aligned with market developments
Reduce future compliance risk
Gain stronger documentation and transparency
Avoid rushed packaging changes later
Improve planning and sourcing decisions
We take on the complexity, so our customers can focus on their core business.
Conclusion
The new EU Packaging Regulation marks an important shift in how packaging will be evaluated in the years ahead.
Packaging is becoming a strategic area where compliance, sourcing, efficiency and sustainability increasingly go hand in hand.
At Metz, we help customers navigate this development through practical guidance, supplier collaboration and a strong focus on compliance.
Want to review whether your packaging setup is future-ready?
Feel free to reach out to discuss packaging solutions, documentation and upcoming EU requirements.
Knowledge resources (further reading)
To help customers better understand the regulatory landscape and upcoming packaging requirements, we recommend the following sources:
Regulation (EU) 2025/40 – Packaging and Packaging Waste Regulation (PPWR)
Official legal text published via EUR-Lex.
Circular Economy – European Commission
Overview of the EU strategy for waste reduction, resource efficiency and circular business models.
Guidance document on Packaging and Packaging Waste Regulation (PPWR)
Practical guidance and interpretations supporting implementation of the new regulation.
At Metz, we continuously monitor these developments so our customers can stay informed and prepared.
