New EU Packaging Regulation: What Does It Mean for You as a Customer?

The EU has adopted a new packaging regulation aimed at reducing both the use of packaging and the amount of packaging waste — with several changes to be rolled out leading up to 2040. 

• The legislation is designed to: 
  Prevent and reduce packaging waste by encouraging reuse and refill systems 

• Ensure that all packaging on the EU market is recyclable in an economically viable way by 2030 

• Reduce the use of virgin materials in packaging 

Why is this happening? 
In 2022, EU countries generated almost 186.5 kg of packaging waste per person — 36 kg of which was plastic. That’s nearly half a kilo of packaging waste per person, per day. Clearly, something needs to change. 

Here are 6 key points from the new regulation that may impact you as a customer: 

1. Less (and smarter) packaging – no more shipping air 
Empty space in oversized packaging must be reduced — both in product design and transport packaging. 
This means smaller, more compact shipments with less waste. 

2. More use of recycled and recyclable materials 
From 2030, plastic packaging must contain a minimum amount of recycled plastic. These requirements will become stricter leading up to 2040. 
Plastic made from biodegradable polymers cannot be recycled and actually disrupts the recycling process. Denmark doesn’t have the facilities to process this type of plastic — it must be sorted as residual waste and incinerated. 

3. Minimising harmful PFAS 
The use of harmful substances, including PFAS in packaging, will be restricted if concentrations exceed specific thresholds. 
This helps reduce consumer exposure to potentially dangerous chemicals. 

4. Restrictions on certain single-use packaging 
Restrictions are being introduced on certain types of single-use packaging — such as pre-packed fruit and vegetables under 1.5 kg, small single-use cosmetic products and toiletries (like mini shampoo and body lotion bottles), and ultra-thin plastic bags often handed out at markets. 
The goal? Less waste and less unnecessary resource consumption. 

5. Requirements for refill and reuse solutions in the food service sector 
Starting in 2027 and 2028, restaurants and cafés offering takeaway must introduce refill and reuse options. 
Refill and reuse will become the new standard. 

6. Clearer labeling 
From 2028, packaging will require clear and accurate labeling to make sorting and recycling easier for consumers. 
This saves time — and reduces sorting errors. 

What are we doing at METZ? 
We are closely following the legislation and its implementation. We work hand in hand with our suppliers to ensure that the solutions we offer comply with the new rules.