CASE
U.S. division: A game changer for merchandise quality, consistency and resonsibility
Challenge
DSV aimed to modernize its merchandise processes with a focus on responsible production and global branding alignment. The U.S. site required local access to merchandise and a higher level of product quality. Previously, the U.S. market experienced inconsistent quality and was not fully aligned with the overall brand perception.
The U.S. marketing team wanted an assortment that reflected the global selection while also meeting local demands—all while maintaining branding consistency, focused on responsibility, and benefiting from the cost advantages of bulk global production.
Solution
The goal was to create a streamlined and responsible process—without compromising on quality, identity, or flexibility.
To support more responsible production and stronger global alignment, Metz opened a new division in the U.S., which led to:
Local access to products in the U.S.
Aligned quality standards across all regions and a unified branding strategy
Greater consistency and control over product quality in all markets
A key part of the solution for the client was collaborating with the same trusted partner globally—ensuring that all merchandise meets an internationally approved quality standard, regardless of user location.
Result
Since the opening of the U.S. division, production has become more responsible for DSV U.S. merchandise. Product quality is now consistent with DSV’s overall branding strategy, and there is improved oversight of managing ESG risk in the production.
We now offer this service to other clients, providing a variety of solutions—including both stock and dropshipment options.